1) Who we are (Controller)
- Company: Jinan Feiboer New Material Technology Co., Ltd.
 - Address: [No. 57 Gongye South Road, Shunhua Road Subdistrict, High-tech Zone, Jinan, Shandong, China.]
 - Email: [sales@ecocretefiber.com]
 - Phone/WhatsApp:[+8618678621112]
 - Data Protection Contact (optional/DPO):[info@ecocretefiber.com]
 
We are the data controller of personal information processed through the Site. For certain activities (e.g., logistics, testing labs, analytics), we may act jointly with or rely on data processors.
2) What information we collect
2.1 Information you provide to us
- RFQ/Contact forms: name, company, job title, country/region, email, phone/WhatsApp, project details (e.g., concrete grade, fiber type, dosage, volume), delivery terms, timeline, and attachments (drawings/specs).
 - Samples/orders/support: shipping details, billing details, VAT/tax ID (where applicable), after-sales communications.
 - Subscriptions/Events: your email preferences and marketing opt-ins.
 - Recruitment (if used): CV/resume, work history, and references.
 
2.2 Information collected automatically
- Device and usage data: IP address, browser type, device identifiers, pages visited, time on page, referring URLs.
 - Cookies/Tracking: first-party cookies and similar technologies for essential site functions, analytics, and (if enabled) marketing/retargeting. See Section 10 (Cookies).
 
2.3 Information from third parties
- Analytics & platform tools: Google Analytics, [Meta Pixel, if used], reCAPTCHA, map and video embeds (Google Maps, YouTube).
 - Business partners: shipping agents, test laboratories, distributors—only where necessary for your request.
 
3) Purposes and legal bases (GDPR/UK GDPR)
| Purpose | Examples | Legal basis | 
|---|---|---|
| Respond to inquiries & provide quotations | RFQs, technical guidance, samples | Contract (pre-contract steps) / Legitimate interests | 
| Perform and deliver orders | Production, packing, shipping, after-sales | Contract, Legal obligation | 
| Customer support & product safety | Quality traceability, COA/SDS/TDS, project reports | Legitimate interests, Legal obligation | 
| Improve Site & services | Analytics, debugging, security monitoring | Legitimate interests | 
| Marketing communications | Newsletters, product updates (B2B) | Consent (where required) / Legitimate interests | 
| Compliance | Tax, customs, sanctions screening, recordkeeping | Legal obligation | 
You may withdraw consent at any time (see Section 8).
4) How we share information
We do not sell personal information. We may share it with:
- Service providers/processors: hosting, CRM/email service, analytics, security/anti-spam (e.g., reCAPTCHA), document storage.
 - Operational partners: logistics and freight forwarders, customs brokers, banks, insurers, third-party testing laboratories for COA/SDS/TDS/project reports.
 - Professional advisers & authorities: auditors, legal advisers, government agencies where required by law.
 - Corporate transactions: in case of merger, acquisition, or asset transfer, subject to confidentiality and this Policy.
 
All processors are bound by contracts requiring them to protect your information and use it only per our instructions.
5) International transfers
We operate globally and may transfer your information to countries outside your own (e.g., transfers from the EEA/UK to China and other locations). Where required, we use appropriate safeguards such as Standard Contractual Clauses (SCCs) or other lawful transfer mechanisms. You can request a copy of relevant safeguards via the contact details in Section 1.
6) Data retention
We keep personal information only as long as necessary for the purposes listed above:
- Inquiries/RFQs: typically 24 months after last contact.
 - Customer and transaction records: typically 7 years (business/accounting).
 - Quality & safety/traceability files (e.g., COA/SDS/TDS, project test reports): retained as required by law or for the life of the product batch plus a reasonable period.
 - Analytics cookies: per tool defaults (e.g., Google Analytics up to 26 months) unless you delete cookies earlier.
We may retain data longer to comply with legal obligations or resolve disputes. 
7) Security
We implement technical and organizational measures appropriate to the risk, including access controls, encryption in transit, backups, and staff confidentiality commitments. However, no method of transmission or storage is 100% secure.
8) Your rights (GDPR/UK GDPR)
Depending on your location, you may have the right to:
- Access your personal data and obtain a copy
 - Rectify inaccurate or incomplete data
 - Erase data (right to be forgotten)
 - Restrict or object to processing (including direct marketing)
 - Data portability (machine-readable copy)
 - Withdraw consent at any time
 - Lodge a complaint with a supervisory authority (e.g., in the EEA: your local DPA; in the UK: ICO)
 
To exercise these rights, contact us via [info@ecocretefiber.com]. We may need to verify your identity.
9) Your rights (CCPA/CPRA – California)
For California residents, we disclose the categories of personal information we collect (identifiers, commercial information, internet activity, geolocation (approx.), professional information) for the purposes described in this Policy. We do not sell personal information.
Your CPRA rights include: right to know, access, correct, delete, limit use of sensitive personal information (we generally do not process SPI), and opt-out of sharing for cross-context behavioral advertising (if any).
Submit requests at [info@ecocretefiber.com] or [https://ecocretefiber.com/contact/]. We will verify your request and respond within statutory timelines. You may use an authorized agent with proper authorization.
10) Cookies & similar technologies
We use cookies to operate and improve the Site. Categories include:
- Strictly necessary: security, load balancing, form submission
 - Analytics: Site measurement (e.g., Google Analytics)
 - Functional: remembering preferences (language, region)
 - Marketing (optional): [Meta Pixel / Google Ads remarketing], if enabled
 
You can manage cookies via our cookie banner/settings or your browser preferences. Blocking some cookies may affect Site functionality. For more details, see our [Cookie Policy].
11) Third-party content and links
The Site may include links or embeds (e.g., Google Maps, YouTube/Vimeo, file viewers). These third parties process your data under their own policies. We encourage you to review those policies.
12) Children’s privacy
This Site and our products are intended for business use. We do not knowingly collect data from children under 16 (or applicable local age). If you believe a child has provided data to us, contact [info@ecocretefiber.com] and we will delete it.
13) Changes to this Policy
We may update this Policy from time to time. Changes will be posted on this page with a new “Last updated” date. Material changes may be communicated by email or Site notice.
14) How to contact us
For questions, requests, or complaints about this Policy or our data practices, contact:
Jinan Feiboer New Material Technology Co., Ltd.
Email: [info@ecocretefiber.com]
Address: [[No. 57 Gongye South Road, Shunhua Road Subdistrict, High-tech Zone, Jinan, Shandong, China.]
Phone/WhatsApp: [+8618678621112]
Short version for your footer (optional)
Privacy: We process your details to handle RFQs, samples, orders, support, and to improve our Site. We may use cookies and analytics. Manage preferences in our Cookie Policy. Contact [info@ecocretefiber.com] for data requests.